DETROIT -

The Motown Winter Blast starts on Friday, Feb. 8th in Detroit

VIEW: Winter Blast event map.

Winter Blast was developed to create an innovative backdrop for Super Bowl XL and debuted in January of 2005.

This first time event attracted more than 200,000 people and featured seasonal events that celebrated all things Detroit.

The 2006 Motown Winter Blast was an even bigger hit, attracting nearly 1 million Metro-Detroiters and out-of-town guests during Super Bowl XL. 

Since then the event has grown every year.