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Similar to the partnership with Swiss movement maker Ronda AG for their watch factory, Shinola found an ideal partner in Braloba—a Swiss family-owned and run business that has been making leather goods for two generations. Braloba’s expert craftspeople will provide leadership and training to Shinola’s leather workers.
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“We are proud to continue our growth in Detroit and the opening of our leather factory is a very important step for us,” said Steve Bock, CEO of Shinola . “The more we can manufacture at Shinola, and the more we can manufacture in Detroit, the better. Investing in our people, equipment and facilities is essential to our long-term success.”