America's most desired brands

Published On: Oct 19 2011 03:44:26 PM EDT   Updated On: May 16 2012 09:38:04 AM EDT

The science of "neuromarketing" sheds some light on why we buy what we do.

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Kimberly-Clark

Buyology says both men and women like Kleenex to provide comfort, and women like the box designs.

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