A lot of us are so busy we're always trying to multi-task.
In fact, sometimes it is a tight choice between putting down our phones and reaching for a cup of java. Now there is an iPhone case with a cup holder that lets you text while still holding onto your drink.
The idea comes from Natwerk, a company currently seeking funding on Indiegogo. An UpperCup for the iPhone 4 would run you at $25, with the iPhone 5 case going for $30.