Retailers look to build on Black Friday mania with other named shopping days

Small Business Saturday, Cyber Monday a few retail days getting name recognition

Published On: Dec 11 2012 05:25:41 PM EST   Updated On: Dec 11 2012 05:28:45 PM EST
DETROIT -

After the recent Black Friday mania, retailers are looking to expand the name game to appeal to shoppers throughout the holiday shopping season.

In addition to Black Friday, Small Business Saturday and Cyber Monday are getting name recognition.

Retailers are trying to create mini-events to spark shopper interest.

Online retailers just kicked off another round of deals and heavy sales with Green Monday this week, named for the amount of money merchants hope to see coming in.

Read: Holiday shopping advice, tips that go beyond Cyber Monday.

Have you heard of Sofa Sunday or Camo Thursday?

Camo Thursday, dreamed up by outdoors retailer Gander Mountain in an attempt to drive sales of camouflage apparel every Thursday in December.

Sofa Sunday also made its way onto the calendar - it's the day before Cyber Monday when consumers engage in "couch commerce" with their tablet or smartphone.

Will it Work?

Some have more merit than others, says Scott Krugman, an American Express spokesman.

American Express created Small Business Saturday in 2010 to help give its small-business clients a post-recession kick.

But it was leveraging an already emerging trend: An overwhelming number of people wanted to support small businesses.

Still, "It takes more than an idea to be a success," Krugman says. "I can't stand here and declare Thursday is going to be Calculator Day and put out a press release and that's it. It needs to be authentic, and people need to get behind it."

The Tuesday after Cyber Monday now has several names: This was the first year of Giving Tuesday, dedicated to charitable donations.

And a consumer credit-counseling group also recently named it Red Tuesday, for consumers who racked up credit card debt during the big shopping weekend.

They are marketing their services along with the new name.

Even Black Friday gave up some of its sales to "Gray Thursday" as more retailers decided to open doors Thanksgiving night. 

But how much can a deal-crazed nation take?

"We will reach a saturation point," says Ellen Davis, senior vice president for the National Retail Federation and the leader behind coining Cyber Monday in 2005. "There aren't too many other days you can squeeze in between Thanksgiving and that following Wednesday, and goodness knows people are trying."