Warner Bros. Pictures and Chrysler have teamed up to bring fans the opportunity of a lifetime surrounding next month's release of "The Dark Knight Rises," the conclusion to the blockbuster Dark Knight trilogy.
Imported from Gotham City
Playing off Chrysler’s "Imported from Detroit" campaign, the "Imported from Gotham City" contest allows fans to create an original TV spot featuring Chrysler and Batman. Director/writer/producer Christopher Nolan will select the winning spot, which will debut on television around the release of the film.
Contestants will have two weeks to create their "Imported from Gotham City" original spot by using Chrysler 300 car footage, film footage, and music from the movie trailer.
A gallery of submissions will go live on Saturday, June 30th. Then the public will be able to vote on their favorite Gotham City collaboration.
How the winners will be chosen
The top three finalists will be announced online and Nolan will personally choose the winner. The winning spot will be determined by public vote, originality, creativity, memorability and brand effectiveness. Warner Bros. and Chrysler will debut the winning spot on national TV the week of the film's release. The winner will receive a trip to Hollywood to finish their spot alongside a professional editor before traveling to New York City to attend the red carpet premiere screening of "The Dark Knight Rises," on Monday, July 16th.
In addition to the winning Contest spot, Chrysler will unveil a 30-second, commercial titled "Imported from Gotham City." The ad was designed and shot to look and feel similar to the world of the "The Dark Knight Rises." Featuring a 2012 Chrysler 300.
Broadcast debut on WDIV-TV Local 4
It will make its broadcast debut on Tuesday, July 19th on NBC. A 60-second spot will also run online. Once live, both spots will be available on the Chrysler brand YouTube channel at www.YouTube.com/Chrysler.
"The 2012 Chrysler 300 featured in this marketing and advertising campaign was created intentionally to look as if it could be driven on the streets and fit in to the nightlife of Gotham City; it’s clearly a vehicle that stands out and makes one take notice," said Saad Chehab, Chrysler Brand CEO.
"Imported from Gotham City" merchandise including t-shirts and hats will also be available for purchase.