Ford says it plans to hire 2,200 engineers, computer programmers and other white-collar workers this year as U.S. demand for new vehicles picks up. That's in addition to the 8,100 salaried and hourly jobs Ford added in the U.S. last year as it increased production and introduced new cars. U.S. car and truck sales rose 13 percent to 14.5 million in 2012, the highest level in five years.
Ford is using Facebook and Twitter to find tech-savvy candidates.
The automaker has launched a twitter account called @FordCareers. The description of the account reads: We're hiring! From finance, to product development, to manufacturing and more, check out Ford's exciting career opportunities!
Ford's Facebook page is called Ford Motor Company Careers. On Friday morning the page already had more than 11,000 likes.
The company is also stepping up recruitment of military veterans.
Honda says it plans to create 50 new jobs in Ohio when it starts building the new hybrid Accord sedan there later this year.
Nissan announced it will hire 400 people by the end of next year to make the Murano crossover in Mississippi.