The BMW display at the 2012 North American International Auto Show is full of stars on wheels.
Monday, the brand made its North American debut of the BMW 3 Series sedan, active hybrids and the i3 and i8 concept cars. But BMW made sure to make a statement, and what better way then to throw in three Olympic gold medalists. US Olympians and BMW Performance Team members Bryan Clay, Janet Evans and Apolo Anton Ohno joined the brand during the reveals.
“Auto show, 2012 in Detroit, for a car lover like me, this is a dream,” said Ohno.
BMW is the Official Mobility Partner of the United StatesOlympic and Paralympic Teams through the 2016 Olympic Games. As part of this partnership, BMW has assembled the BMW Performance Team to support Team USA athletes and help them realize their Olympic dreams.
“They’re bringing in cameras to the swimming pool and the track. They are testing our velocity and our performance, you know have these great engineers at BMW, why not have them help us with our efficiency, it makes sense,” said Evans.
“Its kind of funny, because you wouldn’t think they would bring Olympic athletes to the auto show, but what BMW is trying to do is bring their technology to the Olympic games,” said decathlete Bryan Clay.
While there were a lot of Olympic stars, BMW’s i8 concept was the star on wheels. You may have seen it in MissionImpossible 4, BMW calls it the most progressive sports car they’ve created.