Organizers are hoping that tonight’s NAIAS Charity Preview will raise nearly $4.5 million for nine southeast Michigan children’s charities.
The event has already sold nearly 13,000 tickets at $350 a piece. Of that, $340 is deductible on federal taxes.
Ticket prices are $50 more than last year, but that doesn’t seem to be stopping anyone.
A Charity Preview ticket will also get you into “An Evening with Sheryl Crow” at 9:15 p.m. on the Atrium stage.
This year’s event will also feature an on-site afterglow party, called Club 25, which you will need a separate ticket for. Tickets for Club 25 are an additional $150, and are not tax-deductible.
The name “Club 25” has special meaning behind it. It’s been 25 years since the old Detroit Auto Show became the NAIAS.
Club 25 will be held in the new Grand Riverview Ballroom, and is sponsored by Rock Venture’s Opportunity Detroit.
The ballroom will offer 23 private lounge areas, most of which have already been reserved by private companies.
“We have this gorgeous new facility with the atrium and ballroom, so we wanted to keep the party going and have people stay,” says NAIAS spokesman Joe Rohatynski.
There are typically other after-glow parties held throughout the city, including one at Ford Field to benefit the Children’s Center.