The sign outside the Auburn Hills headquarters has officially changed to highlight Chrysler is now Fiat Chrysler Automobiles. CEO Sergio Marchionne was there unveiling a five-year plan that is nothing short of massively ambitious.
Major changes are in the works for Jeep, Chrysler and Dodge.
After 10 hours of presentations to investors, Marchionne sat down with the media.
Marchionne is never shy when it comes to telling you exactly what he thinks and he had a lot to say Tuesday, presenting a five-year plan that some snorted at as perhaps being fueled by illegal substances, but what was the attitude of most?
"If there was one he is one of them," said Dave Sullivan, of Auto Pacific.
Marchionne's plan calls for doubling Jeep production to 1.9 million by 2018 to be produced in six different countries. Jeep is going global.
Chrysler is getting new models, including an SUV, and is being primed to compete against Toyota.
Dodge is getting a makeover into a performance brand, but an affordable one.
Finally, more Italian design is on its way to America. Marchionne is planning a total overhaul of Alfa Romeo with the goal of having it compete against the BMWs of the world.
Throughout all of FCA's brands, Marchionne wants an increase in sales of 48 percent by 2018 -- a very tall order.