GMC has officially unveiled the 2015 Canyon on the eve of the North American Auto Show.
The world debut took place Sunday at the Russell Industrial Center, a former factory in downtown Detroit.
Drawing inspiration from the GMC Sierra and the Chevrolet Colorado, the Canyon offers heated leather seats, Wi-Fi connectivity, a touchscreen infotainment system and a variety of safety systems, including forward collision alert and a lane departure warning system. Under the hood, three different engines will be available.
The Canyon will also be available in a variety of styles, including extended and crew cab models.
"We are listening to our customer," said GM CEO Mary Barra. "They want more midsize truck options to meet their needs. This Canyon rounds out a lineup that offers the broadest range of capabilities in the industry."
GM is focusing on consumers who want the cargo-hauling ability and versatility of a truck, with more comfort and a more compact size.
When the Canyon goes on sale later this year, GM will have two mid-size offerings. The Canyon is essentially a more upscale version of the Chevrolet Colorado, which also reaches dealers this year.
"We're putting out vehicles that have made the auto world stop and take notice," said Barra.
Production of the Canyon is slated to begin this fall. It will be built at a plant outside of St. Louis, Mo.
GM has yet to release price information or fuel economy numbers.