PepsiCo pulls Mountain Dew ad after criticism
Ad accused of portraying racial stereotypes, making light of violence toward women
PepsiCo is pulling an online ad for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.
In the 60-second spot developed by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men played by members of a music group. A goat is included in the lineup.
The goat makes threatening remarks to the woman such as "Ya better not snitch on a player" and "Keep ya mouth shut." She eventually screams and runs away.
PepsiCo Inc. apologized in a statement and said it understood how the ad could be offensive. The company says the video has been removed from all Mountain Dew channels.