Morning TV wars through the years

Published On: Apr 02 2012 01:11:42 PM EDT   Updated On: Apr 03 2012 10:58:40 AM EDT

Dueling co-hosts Katie Couric and Sarah Palin are the latest shots fired in a long-running war to dominate the morning show TV market.

Morning TV - Joan Lunden
14 / 21
Reuters

"GMA" ratings skyrocketed when Joan Lunden was paired with "ABC News This Morning" anchor Charles Gibson in 1987, overtaking "Today" in the morning show market for the first time.

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