Morning TV wars through the years

Published On: Apr 03 2012 06:49:07 AM EDT

Dueling co-hosts Katie Couric and Sarah Palin are the latest shots fired in a long-running war to dominate the morning show TV market.

Morning TV - Gibson Sawyer
13 / 19
Reuters

"GMA" fell behind "Today" again after Lunden left in the mid-1990s. Diane Sawyer brought ratings back briefly when she joined Gibson in 1999.

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