Dueling co-hosts Katie Couric and Sarah Palin are the latest shots fired in a long-running war to dominate the morning show TV market.
"Today" weathered the departure of Couric in 2006 by hiring "The View" co-host Meredith Vieira, who left in 2011 and was replaced by Ann Curry. She and Lauer are the show's current anchors.
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