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'Passion' Opening Box Office Revised To $125M

Film Saw Unusual Increase In Business Sunday

POSTED: Tuesday, March 2, 2004

After all the receipts were counted, it turns out final five-day take of Mel Gibson's controversial biblical epic "The Passion of The Christ" made far more in five days than initial estimates.

Preliminary estimates by Exhibitor Relations Sunday pegged the film with a $117.5 million opening. But now, the distributor of the movie, Newmarket Films, says "The Passion of The Christ" made over $125 million from last Wednesday through Sunday -- which includes $3 million in Tuesday preview revenue.

According to the Hollywood Reporter online, the reason for the big increase came when "Passion" defied the usual model used to estimate box office grosses. Standard box office measurements find that a film's box office tally usually drops by Sunday.

But instead, according to the Reporter, "Passion's" box office went up on Sunday. The film, according to the distributor, made $22.9 million on Friday, $33.1 million on Saturday and $27.9 on Sunday.

While the final $125.2 million tally bests the "The Lord of the Rings: The Return of the King's" $124.1 million take in its first five days in December, technically, "King" still holds the record for a five day opening weekend. The Reporter said that's because "Passion's" take includes $3 million in Tuesday preview revenue.

"King," which swept the Academy Awards Sunday with 11 Oscars including Best Picture, came in 11th place over the weekend. The third film installment based on J.R.R. Tolkien's classic book trilogy has earned $364 million to date.

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