Add this to the list of ways the President of the United States woos young voters in an election-year: He slow jams the news.
Obama, appearing on NBC's "Late Night with Jimmy Fallon" show, joined the comedy host in a popular feature of his program.
The president, looking in the camera, talked earnestly about student interest rates as The Roots, Fallon's hip house band, laid down a rhythm. Then the camera cut to Fallon in the foreground, where he punched up the message in his own way.
"Now is not the time to make school more expensive for our young people," Obama said. Then Fallon: "Ohhhh yeaahh. You should listen to the president."
The episode was taped during Obama's appearance at the University of North Carolina at Chapel Hill.
You can catch the Jimmy Fallon Show at 12:37 a.m. on WDIV-Local 4.