If all publicity is good publicity, Ryan Murphy's new NBC series, "The New Normal," is basking in it.
Earlier this summer, the organization One Million Moms launched a boycott against the sitcom, about two partners hoping to have a baby, because the org found it "harmful to our society."
But members of the group who are based near Utah station KSL won't have to work hard to avoid "The New Normal," since the station has decided not to air the new fall show.
"From time to time we may struggle with content that crosses the line in one area or another. The dialogue might be excessively rude and crude. The scenes may be too explicit or the characterizations might seem offensive," Jeff Simpson, the CEO of KSL's parent company, Bonneville International, told The Salt Lake Tribune Friday.
"For our brand," Simpson said, "this program feels inappropriate on several dimensions, especially during family viewing time."
"New Normal" star Ellen Barkin has criticized KSL's explanation of its programming decision, tweeting over the weekend, "Shame on u @kslcom not airing @NBCTheNewNormal So L&O SVU (rape & child murder) is ok? But loving gay couple having a baby is inappropriate?"
She then expressed her gratitude for the show, adding, a "Thank you to @NBCTheNewNormal @MrRPMurphy @AliAdler &all our brilliant writers.Thank you for giving me something so important to work for."
"The New Normal" is scheduled to premiere on NBC at 9:30 p.m. ET/8:30 CT on Sept. 11, and the network said in a statement to Entertainment Weekly that it's "confident that the show will find another home in the Salt Lake City market."
It sounds like that may have already happened, as the general manager of KUCW and KTVX, Matt Jacquint, told The Salt Lake Tribune that they're currently looking for a time slot to broadcast the show on the weekends.
This isn't the first time KSL has decided not to air one of NBC's new shows. Last year, it was the new fall program "The Playboy Club" that was pulled from the station's schedule.