The furry pitchmen for Kia are back.

Automaker Kia released a commercial Thursday starring their advertising hamsters on a quest to slim down and rock out to Lady Gaga's new single "Applause."

Touting the 2014 Kia Soul as "sleeker and sexier," the ad flashes shots of the hamsters running on the beach, working out in a gym and doing laps in a pool.

The hamsters make a stop at the salon before their big lean debut on a red carpet.

KIA hamsters applause image

Watch the video here: