Crayola Celebrates Colorful Milestone

Company Introduces 8 New 'Kids' Choice' Colors

UPDATED: 12:18 pm EDT April 10, 2008

Crayola celebrated the 50th anniversary of its Crayola 64 Box with the introduction of eight new "Kids' Choice Colors."

The iconic box, complete with a built-in sharpener, first debuted on the Captain Kangaroo show in 1958.

To celebrate the anniversary, Crayola introduced eight new colors selected by children to tell a story about what's important to today's youth.

The new colors include Super Happy, Fun in the Sun, Giving Tree, Bear Hug, Awesome, Happy Ever After, Famous and Best Friends.

More than 200 million Crayola 64 Boxes have been sold over the last 50 years, according to the company's Web site.

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