DETROIT - Candy is a growing retail segment for Mother's Day.
Fourth after Easter, Valentine's Day and Christmas. And it's moving up fast.
What kind of candy does Mom want for Mother's Day? Same as she always wants ... so at Detroit Chocolat they create special boxes filled with her favorites. Popular sellers are sea salt caramel, chocolate covered cherries or truffles.
"Mother's Day is not a big box chocolate day," says owner Casey Petz. "We sell a lot of 4-piece boxes and 12 piece boxes. It's a great opportunity for a mix and match of favorites."
Another favorite for special occasions (and what's more special than Mother's Day?) are strawberries dipped in chocolate.
Fourth generation Chocolatier Casey Petz was inspired by his great grandmother's (Julia Morley Co-founder of Morley Candy Makers) love for chocolate, leading him to found his own business (Detroit Chocolat) in 2010. "Behind every piece of handcrafted chocolate we sell is some of the love, care, and passion for chocolate shared with us by the important women in our lives", said Petz.
89% of women eat chocolate, and of the daily consumers of chocolate, 57% of them are women. (Source: NCA & The Futures Company 2012) "From our own experience," says Lauren Petz (Casey's wife and Chief Inspiration Officer at Detroit Chocolat), "about 80% of our customers are women- many of whom are also purchasing for men (or their male children) as shown by 85% of all men who also admit to eating some chocolate regularly."
Detroit Chocolat has quickly grown to a popular daily dessert, treat, and special occasion driven destination for Detroit Eastsiders.
Chocolate and confection items are hand made everyday by Casey and his staff. "Our goal is to serve our customers the very best chocolate products out there, with a little local flavor", says Petz.
Detroit Chocolat sells specialty candies to local businesses and makes 75% of their items on-site. The retail store located at 13923 Lakeside Circle in Sterling Heights features over 20 Michigan and Detroit based suppliers such as Germack Nuts, Better Made, Kelly's Karamels, Faygo, Pewabic Pottery, Great Lakes Tea and Coffee, Cherry Republic and many other fine Michigan Food producers.
Though the family heritage is Morley, there is no business affiliation.
More information about Detroit Chocolat is available at www.detroitchocolat.com
Detroit Chocolate is open from 11 a.m.-7 p.m. Sunday-Wednesday and 11 a.m.-8 p.m. Thursday-Saturday.
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