DETROIT - A New York-based coffee company is opening up its first shop in downtown Detroit.
Roasting Plant said the shop in Rock Venture's First National Building on Woodward Avenue will also be its first outside of New York.
The company said it will bring its just-roasted, brewed-by-the-cup coffee to the growing number of people working in downtown Detroit's burgeoning hub of technology and creative companies.
The store will open for business this.
Roasting Plant's first floor retail location, situated on the foot of Campus Martius Park, will feature onsite roasting and both indoor and outdoor seating.
"We are very excited to introduce the Roasting Plant experience to other parts of the country, so we jumped at the chance to open our first non-New York shop in the heart of resurging downtown Detroit," said Elizabeth Rose of Roasting Plant, a former Detroiter who used to run the halls of the First National Building as a child.
"I would occasionally come to work with my father when he had an office in the First National, so when the opportunity to return to Detroit and be located in that building presented itself, I could not pass it up," said Rose. "I love what is happening in Detroit -- I can't imagine not being a part of it."
The lease deal was brokered by Bedrock Real Estate Services LLC, Rock Ventures' full service property management firm.
"Roasting Plant's choice to come to downtown Detroit speaks to the national reputation we're developing as a place to see and be seen," said Matt Cullen, President and CEO of Rock Ventures. "Detroit offers a growing critical mass of young people who are looking for more retail, dining and entertainment options, as well as a great cup of coffee. We're excited that this unique coffee shop sees the opportunity here and is seizing it. "
For coffee lovers
Roasting Plant's Detroit shop will feature a warm, modern, and bright space that highlights the patented Roasting Plant Javabot™ system. At Roasting Plant, customers choose from the 11 daily choices of coffee beans, and then watch the Javabot system create their perfect drink on demand.
About Roasting Plant
The Roasting Plant experience was built by founder Mike Caswell, whose love of coffee and appreciation of the coffee bar experience was developed when he worked as a part-time barista in his college days, and subsequently as the Director of Profit Improvement at Starbucks in Seattle. Roasting Plant is the culmination of his engineering, systems, and coffee industry expertise.
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