The doors will open Sunday afternoon for a new clothing store in Midtown Detroit.

AYV Clothing says economic growth continues in the one of the city's most culturally rich areas with the opening of AYV Midtown at 4100 Woodward.

"The store's edgy design aesthetic is the perfect backdrop for the AYV Clothing System's youthful and intelligently aggressive brand," AYV Clothing said in a statement.

According to the company, the store's atmosphere is "energetic" and showcases AYV's complete line, including the "Premium Luxury" brand, a core collection of tees, crew-necks, hoodies, snapbacks and cargos.

The store will be open from 1 p.m. to 7 p.m. on Sunday for the grand opening celebration.

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