Survey: Love triangle exists between couples, technology

43% say they would be just as upset at breaking their iPad as breaking up with significant other

Published On: Feb 22 2013 12:36:31 PM EST
Logitech survey
DETROIT -

A survey says there's strong competition for your affection between your partner and your tablet.

According to the survey by Logitech, the results contain surprising findings about people’s love for their “other half” and for their mobile devices.

Most notably, 43 percent of single U.S. respondents would be equally or more upset at breaking their iPad as they would breaking up with a significant other, compared to 45 percent of respondents in France, 35 percent in the U.K. and 27 percent in Germany.

It seems the love we have for our tablet knows no bounds, with the vast majority of tablet-owning singles in the U.S., 93 percent, using tablets in bed.

Competition for attention between your other half and tablet can take many forms. For example, 21 percent of single American device owners admit to damaging their tablet or smartphone while being intimate. Almost three-quarters, 74 percent, think it’s acceptable to reach for their iPad after having fun between the sheets, while only 13 percent would wait until their partner was asleep.

Perhaps surprising, nearly half, 48 percent, of single women would rather spend the “morning after” with their iPad than last night’s date, versus only 25 percent of single men.

Tablets are playing an increasingly important role in building modern day romances, but iPad Romeos should beware, as touch-screens offer plenty of room for error.

While 28 percent of U.S. single women feel they have more control over how they perform on a date than on a touch-screen, 53 percent of single men feel they have more “on-screen” swagger.

This confidence is despite the fact that 81 percent of single Americans think they make more mistakes in text messages than in the bedroom, and 31 percent of tablet owners have admitted to disastrous auto-corrects when typing flirty messages on their tablet.

“Smartphones and tablets are becoming critical companions in today’s society, so Logitech’s survey provides interesting insights into how they affect our personal lives,” said Alexis Richard, director of brand development for tablet accessories at Logitech. “We find people’s attraction to their iPad to be fascinating, and similar to how people click with their iPad, we like to think of our Logitech Ultrathin Keyboard Cover and Logitech Ultrathin Keyboard mini as the ‘other half’ of the iPad or iPad mini.”