How many times have you heard somebody say, "You two would look so cute together?"

Researchers studying the role of facial features in mating choices used computer-manipulated faces to study attraction and found that when someone has features similar to yours, the similarity inspires trust, says Tony Little, a research fellow in psychology at the University of Stirling in Scotland.

A new dating website that uses facial recognition to suggest pairings based on shared facial characteristics is giving Cupid a hand. "In the beginning, it's the face," Christina Bloom of New York, founder of Find Your FaceMate, whose official launch is July 10, told USA Today.

"You have the potential to be a great match," says Bloom, who explains some celebrity pairings on her website. She adds that she was part of a look-alike couple that got second looks.

"But there are other things at play. Do you have the same values? It doesn't mean it's going to be a successful relationship."

From FindYourFaceMate.com

Find Your FaceMate® is a revolutionary new online dating site that employs sophisticated facial recognition software and a proprietary algorithm to identify partners more likely to ignite real passion and compatibility. We employ The Science & Art of Love in fine tuning the search for meaningful relationships. Scientists offer compelling data on romantic chemistry and findings prove that passion is subconsciously ignited when we spot someone whose facial features are similar to our own. Find Your FaceMate® offers a unique service to the ever expanding market of online daters.

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