Lay's rolls out 'Chicken and Waffle' flavored chips

Lay's holds competition for winning chip flavor

Published On: Feb 18 2013 04:03:53 PM EST   Updated On: Feb 18 2013 04:11:38 PM EST

Tell us, does the idea of chicken and waffle flavored potato chips get your taste buds going?

The next Lay's potato chip will taste like chicken and waffles, cheesy garlic bread or Sriracha, a hot sauce often used in Thai dishes.

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Lay's is letting potato chip lovers decide which one of the three will be its newest flavor. All of them will be sold at retailers nationwide starting next week. After trying them, fans have until May to vote for their favorites. The flavor with the most votes will stay on store shelves.
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Lay's Chicken & Waffles, Cheesy Garlic Bread and Sriracha were suggested by three people through the company's "Do Us a Flavor" campaign. A panel of chefs and flavor experts looked though about 3.8 million submissions and selected about 20 flavors to prototype. From there, the judges picked the three finalists. Mukherjee said that each dish was cooked in the test kitchen and compared with the flavored chip.

Fans will have three ways to vote for their favorites. They can do it though Lay's Facebook page, by texting "VOTE" to 24477 or through Twitter using the hashtags #SaveChickenWaffles, #SaveGarlicBread or #SaveSriracha.

Lay's adds about one new potato chip flavor every year, said Mukherjee. Last year it launched the Lay's Classic BLT, made to taste like the sandwich.

This is the first time in Lay's 75-year history that it has let U.S. consumers choose the company's next flavor. Lay's, which is a unit of PepsiCo Inc.'s Frito-Lay snack business, has held similar contests in other countries.

SLIDESHOW: Vote on the new Lay's potato chip flavor

Published On: Feb 18 2013 03:57:56 PM EST
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