Have you ever wondered how Starbucks makes their Strawberry Frappuccinos look so pink? The pink hue is thanks to crushed up insects, according to new information provided by the coffee chain giant.
The company comes clean
In a statement released by Starbucks, the company has revealed that they use cochineal extract, which is the ground-up bodies of insects, as a dye for the popular rose-colored beverage.
About the bug
The ingredient is in fact harmless. Commonly used to help liven up the dull hues of jams, meats, cheese, baked goods, alcoholic drinks and more, cochineal extract has been used as a coloring agent in food and drinks for centuries. It has been deemed safe by the United States’ Food and Drug administration Bugs from mainly Mexico and South America are dried out before they are ground and used in the milky-based Frappuccino drink. Starbucks said it had decided to use cochineal extract to help limit the use of artificial ingredients in its products.
The company's statement
"At Starbucks, we strive to carry products that meet a variety of dietary lifestyles and needs," the statement read. "While the strawberry base isn’t a vegan product, it helps us move away from artificial dyes."