DETROIT -

How many times do you pick up a magazine at the grocery aisle and have a tough time relating to the women featured on those pages? Well, some metro Detroit women got tired of that and joined forces to make something they could actually relate to: a new online magazine called "Verite."

"I was tired of looking at magazines where I didn't really see anything that resonated with me," said Kelly Allen. So, the 44-year-old Oakland County native and mom of two decided to get into the magazine business.

Kelly Allen

Verite covers a little bit of everything, including fashion, home decorating, and entertaining.

"We're not trying to create a piece where every gal is going to look like she is 20, and the fact is, she's not, and there is nothing wrong with that," Allen said. "I like the fact that it's about celebrating women at the age we are, where we are, and doing what we want to do, and being our own individuals."

Verite magazine shoot

Verite is available with a free subscription. Allen admits that getting ladies who are not as tech savvy to turn to a digital magazine can be challenging, but she says there is an advantage with an online magazine.

"You can digitally be reading Verite, and see something you love, and in two clicks, you own it and it's done," she said.

What makes the magazine interesting is her writing staff, which is all local women who are volunteering their time to research and write.

Stacey Palmer, 45, a Berkley mom of two, said she loves being a part of the magazine.

"I write about entertainment, entertaining at home, throwing your own party, a fiesta - I've done a fiesta article, I've done an article on how to throw a Kentucky Derby party," Palmer said.

So, what is next for Verite? It's a quarterly magazine now, but Allen said she has goals to make it a monthly.