There’s been plenty parodies of the Pure Michigan campaign, but this one is too cute to pass up – and it’s for a good cause.

The Michigan Humane Society has rolled out its first “Purr Michigan” video.

The video, which is posted to YouTube and the society’s Facebook page, is titled “Purr Michigan: 5 a.m. Feeding Times.”

The tagline is, “Welcome to Purr Michigan. Your trip begins at

What do you think of the video?