According to Volkswagen, using phones and other mobile devices is now the leading cause of automotive-related deaths. So the German automaker came up with an innovative way to show just how suddenly texting while driving can turn deadly.

A movie theater audience is watching a POV-shot of a car driving on a quiet country road and suddenly almost everyone in the audience starts receiving text messages. As the moviegoers glance at their phones, the car suddenly crashes into a tree.

It can happen that quickly.