The much anticipated 'Halo 4' broke not only the opening day sales record for a video game but it also beat the record for biggest one-day opening in U.S. box office history.
The game beat out 'Harry Potter and the Deathly Hallows: Part 2.'
The latest addition to the 'Halo' franchise racked up more than $220 million around the world in it's first 24 hours after being released, according to Microsoft, the video games distributor.
The game, a first-person shooter solely for XBOX 360, is on it's way to reaching $300 million in global sales since being released last Tuesday.
Early reviews of "Halo 4," due Tuesday, have been positive (with some critics saying it's the best one yet). But in the meantime, a live-action Web series has been drawing the sci-fi franchise's many fans to YouTube.
The five-part series, "Halo: Forward Onto Dawn," recounts an alien attack on a planet hosting a United Nations Space Command military school. The ambush decimates the unprepared planet, leaving the survival of a handful of recruits in the balance. It's a way to bring a new slice of the "Halo" narrative to life and whet appetites for the latest game.
Where the idea came from
Digital filmmakers and executive producers Lydia Antonini and Josh Feldman came up with the idea for the Web series to tell the story of a group of recruits and their connection to the games' iconic Master Chief character.
Feldman said 343 Industries wanted to make a big splash with their game and had been impressed by Web videos that had been produced for other gaming titles. Antonini, who was involved in the "Mortal Kombat" digital series, was approached by Microsoft and 343 about transforming an interactive story into a linear one.
The team had to finish the project "on what was a pretty nutty schedule," Antonini said. "We wrote, managed, produced the whole life cycle ... in a little less than a calendar year."
Antonini and Feldman brought in people who could stay true to both the "Halo" feel and 343's vision of the franchise. The five parts were shot as a movie over 24 days and will be released on Blu-ray disc, but Feldman said they knew they needed break points to fit the series format.
"We had to think about how it would work episodically because that's how the consumers would be viewing it on YouTube," Feldman said. "We didn't want one delivery to come at the expense of others. That's really tough because there is a huge difference between what is episodic, call it television if you will, and the structure of a feature."
That work required a balance of action and narrative for each part of the Web series, yet the entire story still needed to all flow together.
The producers said they were also very cognizant of fans' knowledge of the franchise and did not want to stray outside the narrative boundaries already established. The video story fits in to the overall storylines featured in "Halo 4" and is a literal bridge between "Halo 3" and the new video game. It also introduces a new character, Thomas Laskey, who will play a role in the upcoming game.
"For the hardcore fans that have played the games, read the books, read the comics, have the consumer products, and are fully intending to dive into 'Halo 4,' this is very much an additive experience," Feldman said.
Antonini said they also wanted to make sure the casual or new fan could appreciate the Web shows and not get lost in the vast history of the franchise. She said developing a story for the Web needed to have its own hook but not one that was outside the overall plot line they wanted to explore.
"It's like working on a World War II museum"
"It was one of the toughest things about this show. It's like working in a World War II museum," she said. "There is a whole lot of history that people care about and you've got to be really true to, but then it is also wonderful to be able to create something new within that world."
The "Halo" series chronicles an interstellar war between humans and aliens known as the Covenant. The protagonist of the games' fictional universe is Master Chief, a cybernetically enhanced human soldier encased in green armor.
Antonini and Feldman knew the one thing they had to get right from a fan's perspective was their portrayal of the iconic Master Chief. Antonini said a representative from 343 was with them throughout the shooting process and was able to answer questions and point out details to keep them on the right track.
"What we try to do with our extended fiction is create a kind of 'history' for the universe, from which we can draw ideas, scenarios, characters and events, and connect those to the game in meaningful ways," said Frank O'Connor, franchise development director at 343 Industries.