America's most desired brands

Published On: Oct 19 2011 03:44:26 PM EDT   Updated On: May 16 2012 09:38:04 AM EDT

The science of "neuromarketing" sheds some light on why we buy what we do.

National Geographic - Joe Petersburger
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National Geographic/Joe Petersburger

The study showed the National Geographic brand gives buyers a sense of awe and inspiration to visit exotic places.

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