America's most desired brands

Published On: Oct 19 2011 03:44:26 PM EDT   Updated On: May 15 2012 12:33:25 PM EDT

The science of "neuromarketing" sheds some light on why we buy what we do.

Coca-Cola_logo
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Coca-Cola

Women like Coca-Cola for its sense of balance, but it bubbles into men's top 10 for its surge of superiority.

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