America's most desired brands

Published On: Oct 19 2011 03:44:26 PM EDT   Updated On: May 15 2012 12:33:25 PM EDT

The science of "neuromarketing" sheds some light on why we buy what we do.

Sony
3 / 23
Sony

Sony's brand empowers women with a sense of superiority, over Microsoft or Hewlett-Packard.

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