Chrysler hits high scores for Super Bowl ads - again

Published On: Feb 04 2013 12:45:45 PM EST
Chrysler farmer ad
DETROIT -

Chrysler started the long-format commercial trend last year, with a two-minute spot starring Clint Eastwood that became very popular.

This year, Chrysler led the trend again with its two-minute salute to troops and their families.

The ad featured Oprah Winfrey reading a letter from the Jeep brand to encourage families to stay hopeful.

Wendy Ochoa, a high school teacher who lives in Novi, Mich., said the ad was very emotional. "It tugs on your heartstrings," Ochoa, 44, said. "How can it not?"

Ram Truck Brand’s “Farmer”
The new Ram Truck spot, “Farmer,” was inspired by the stirring “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades.

The Ram Truck brand commissioned 10 noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus to document American farm life, yielding a beautiful and comprehensive catalog of farming images. Many of these artful and compelling still images provide the visual mosaic for “Farmer;” Harvey’s passionate oration provides the narration.

In this latest extension of the brand’s Guts, Glory, Ram campaign, the video uses slices of farming life to remind us of our shared identity and character, the greatness born out of perseverance and determination and the rewards that come from hard work.