General Motors announced they have appointed senior executive Robert E. Ferguson to lead the global growth and development of the company’s iconic Cadillac brand.
In the newly created position of vice president, global Cadillac, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.
GM says the move is effective immediately and Ferguson will report directly to GM chairman and CEO Dan Akerson.
Responsibility for sales is also expected to transition to Ferguson in the new year.
"Bob is a proven leader with vision and a will to win at this critical time for Cadillac,” said Akerson. “He brings a deep business and marketing background that has been marked by delivering results at every stop and under every circumstance. The Cadillac brand will hit a higher gear under his watch."
GM says that Ferguson will heads Cadillac at a time when its premium luxury brand is planning the most extensive round of product launches and upgrades in its history, and is poised to enter new international markets with industry-leading products like the XTS, ATS and SRX.
"I’m excited to join a talented team during a period of revitalized growth," said Ferguson. "The opportunity to strengthen and grow Cadillac is ours for the taking. More people in new markets will experience what makes Cadillac one of the industry's most revered brands."
Ferguson, 53, joined GM in 2010 and is currently vice president for global public policy.
He is credited with helping GM strengthen its position and voice on Capitol Hill, and with its many regulatory agencies, on a wide range of business challenges related to energy, tax, labor and finance policy. In that role, Ferguson has become particularly familiar with GM’s product portfolio and advanced technology plans as the automaker contends with new fuel economy rules and safety regulations.