DETROIT -- Some members of the Detroit City Council said they're unhappy with billboards throughout the city that boast Colt 45 malt liquor "works every time."

The council spent part of Tuesday looking at ways to regulate such advertising after residents complained they were offended by the billboards featuring a cartoon representation of actor Billy Dee Williams.

Councilwoman JoAnn Watson said, "This is killing our community." Watson said she's worried the billboards are targeted specifically at Detroiters, calling it "an issue of racism and perversity."

A spokesman for Colt 45 maker Miller Brewing Co. of Milwaukee didn't comment. Neither did Bob Brown, the local sales manager for CBS Outdoor, which operates many of the billboards in the city.