Battle Creek-based Kellogg announces $7.3M United Way contribution after fundraising effort

Kellogg says gift exceeded the company's goal by 14%

Published On: Nov 27 2012 10:35:23 AM EST   Updated On: Nov 27 2012 10:36:55 AM EST
Kellogg Logo
BATTLE CREEK, Mich. -

An annual fundraiser from the world's biggest cereal maker and its employees is contributing $7.3 million to the United Way to benefit initiatives in education, income, health and other needs.

Battle Creek-based Kellogg Co. announced the funding Tuesday, which it says will offer help in more than 350 communities across the United States.

The gift exceeded the company's goal by 14 percent and includes individual pledges, as well as Kellogg's dollar-for-dollar match of all pledges and fundraisers.

The effort involved 34 Kellogg locations.

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