Facebook is asking users to reveal even more details of their lives with a new feature which asks them what television programs they are watching.
The new feature would add to the social network's already comprehensive picture of what its users say and do, enabling it to better target adverts on behalf its corporate clients.
The new feature - which is similar to social television apps like GetGlue, IntoNow and Zeebox, among others - asks users to reveal which television programmes they are watching.
It is one of a raft of new 'second-screen' applications that are aiming to exploit the increasing trend of consumers to watch television while at the same time interacting with social media.
- New feature would add to the detailed picture the social network is building of its users' lives
- It is one of a raft of 'second-screen' apps being developed to exploit trend of consumers to watch TV while on social media
- Information will allow the social network to better target advertising on behalf of corporate clients
Facebook is currently experimenting with TV check-in, as part of its prototype 'What are you doing?' feature.