DETROIT -

Blue Cross Blue Shield of Michigan and Detroit Lions quarterback Matthew Stafford are teaming up this week to help Michigan men and boys improve their health, and fight against cancer and heart disease which cause 50 percent of deaths in men.

During "Men's Health Week" (June 11-17), Stafford will share health tips and a video challenge on Twitter and Facebook. To view on Twitter, follow Stafford at @Staff_9 or healthy tips from the Blues at @HealthierMI. To follow conversations mentioning the challenge, use hashtag #MenofMI. On Facebook, "like" Blue Cross Blue Shield of Michigan or BCBSM.

Contestants can enter to win a football signed by Matthew Stafford by participating in daily challenges via Facebook or Twitter.