Mountain Dew to introduce breakfast drink called Kickstart
Kickstart is new mid-calorie drink made of Mountain Dew, fruit juice
Mountain Dew has a new beverage geared at getting your day started.
Kickstart is a new mid-calorie sparkling beverage that combines the taste of Dew with 5 percent fruit juice, along with an extra jolt of caffeine.
It's available in two flavors, Orange Citrus and Fruit Punch, and is 80-calories per 16 oz. can.
Mountain Dew, owned by PepsiCo, hopes Kickstart will be an alternative to morning coffee or juice.
"Our consumers told us they are looking for an alternative to traditional morning beverages – one that tastes great, includes real fruit juice and has just the right amount of kick to help them start their days," said Greg Lyons, Vice President, Marketing, Mountain Dew. "We heard them loud and clear and created a completely new offering with Kickstart to give them exactly what they asked for."
The drink will be available in stores on February 25.
If you want to taste Kickstart before it hits shelves, consumers can visit www.kickstartfirsttaste.com or www.pepsico.com to request a can.
PepsiCo says fans are also encouraged to submit a photo of themselves with the Kickstart can for a chance to be in a "Chasing Sunrise" anthem video.