Printed toilet paper is here

Brothers co-found 'Star Toilet Paper' in 2010

Published On: Aug 22 2012 06:51:25 AM EDT
DETROIT -

Do you keep a stash of magazine or books in your bathroom? Well, there’s a new source of reading material showing up in some public restrooms – just remember to look before you flush.

Advertising has hit toilet paper.

Brothers Bryan and Jordan Silverman dreamed up Star Toilet Paper in 2010 while at the University of Michigan.

Advertisers pay half a cent per ad and it’s printed with a soybean-based ink. They can do coupons, too.

Right now, the toilet paper is in bars and bowling alleys, but it could be in malls and stadiums soon.

What do you think? Do you love this idea or do you think it should be flushed?