The United Way for Southeastern Michigan kicked off a $35 million fundraising campaign Friday morning by lighting the United Way torch in downtown Detroit.

The 50-foot tall torch sits across from the Spirit of Detroit on the median of Woodward Avenue. It has been out of commission for the last 5 years.

The lighting kicked off United Way's 'Let's Make Greater Detroit Greater' campaign that aims to make the city one of the top 5 places in the country to live and work by 2030.