Industry experts are predicting strong July auto sales numbers to be announced today.

Analyst predictions hover between 10- 15% for sales with an estimated 1.3 million vehicles sold.

 In fact, forecasts that the retail market could drive new car sales to their highest July levels since 2006.  Fleet sales, meanwhile, are down significantly and incentives remain in check -- up about 10 percent from July 2012, but down about 2 percent from June.

"Add all of these elements together, and it's easy to see why it's been a great summer for the automotive business," said Edmunds’ Sr. Analyst Michelle Krebs.

 A combination of low interest rates, an improving economy, rising consumer confidence and increasing home values in many areas is driving sales. In addition, automakers have been rolling out appealing new products in every segment from subcompact cars to big pickup trucks.