Legendary musician Bob Dylan appeared in a Chrysler ad that had been kept tightly under wraps.
During the two-minute "America's Import" commercial, which aired in the third quarter, Dylan walked through the streets of Detroit explaining that the city made cars and that "cars made America."
"Is there anything more American than America? ‘Cause you can’t import original. You can’t fake true cool. You can’t duplicate legacy," Dylan narrates. "Because what Detroit created was a first and became an inspiration to the… rest of the world."
In case you didn't get the point, he goes on to explain in his familiar raspy voice: "Let Germany brew your beer, let Switzerland make your watch, let Asia assemble your phone. We will build your car."
The commercial was for the new Chrysler 200.