DETROIT - Chrysler's superstar Super Bowl commercial featuring Eminem has garnered international attention after being awarded five honors at the Cannes Lions 58th International Festival of Creativity held in Cannes, France.
?Born of Fire? debuted at the 2011 Super Bowl the new 2011 Chrysler 200 sedan. The two-minute commercial laments Detroit's industrial roots set to Eminem's "Lose Yourself." It also created the tagline "Imported From Detroit."
The commercial was awarded four Gold Lions for Best Direction, Best Script, Best Use of Music and Best Automotive Commercial. It also got a Bronze Lion for Best Editing.
Watch the commercial here:
?The Chrysler Brand is humbled to be awarded with such a prestigious honor at the Cannes Lions International Festival of Creativity,? said Olivier Francois, President and CEO ? Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC. ?The ?Born of Fire? commercial and the ?Imported from Detroit? campaign describes the comeback of the Chrysler brand and truly defines American luxury. The Chrysler brand team would like to thank all of our partners who helped us to create such an impactful campaign. However, the true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing.?
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