A fed up British dad has become a web star after his "Toilet Roll Changing - Teenage Instructional Video" has gone viral.

Will Reid, from Southampton, has racked up more than 2 million hits since Friday. The video shows the frazzled dad explaining, in A LOT of detail, exactly how to change a toilet paper roll.

"Obviously, me telling them face to face is not working. So I've tried to be creative and I've come up with the idea of using social media to try and reach you."

Revealing that his first "help" video is about changing the toilet roll, he says, "I know this is a difficult one so, James and Beth, please pay attention." He then takes them through the process step-by-step.

"Make sure you watch that a few times as the advance level would be to take the empty toilet roll holder and put it in the bin. But I feel that might be just a step too far at the moment so we'll keep it as is at the moment.”