The Ford Fireworks presented by Target will light up the sky of the Detroit River in downtown Detroit on Monday, June 24 at 10:06 p.m.
Recognized as one of the world's largest and most magnificent fireworks displays, this popular event produced by The Parade Company is a jewel to the city, bringing hundreds of thousands of spectators from across the region to attend and experience one of Detroit's most celebrated summer events.
Recently announcing a multi-year partnership, the event's new name reflects Ford Motor Company's lead sponsorship of the fireworks and also includes presenting sponsorship of The Parade Company's Official Rooftop Party – one of the nonprofit organization's largest fundraisers. Ford Motor Company's partnership with The Parade Company ensures that this free, world-class event will continue in the city for years to come.
"We are excited to continue our 55 year tradition of bringing this highly anticipated event to our community," said Tony Michaels, President & CEO, The Parade Company. "We are extremely grateful to Ford Motor Company, Target and our many devoted supporters and friends who make it possible to continue to bring this beloved event to the city each year."
"As a proud partner of The Parade Company, Ford Motor Company is honored to support this valued tradition in our community," said Jim Vella, president, Ford Motor Company Fund and Community Services. "Ford is deeply committed to our city and we look forward to supporting iconic Detroit events like the fireworks for years to come."
The Parade Company, a non-profit organization, raises the funds necessary to make this event possible and selects the musical arrangement to which Zambelli Fireworks Internationale will stage more than 10,000 pyrotechnic effects which will be visible for miles along the Detroit River.
The show will be choreographed again this year by the world-renowned Patrick Brault who has years of experience designing pyrotechnic displays including the 2010 Winter Olympics in Vancouver.
The Ford Fireworks presented by Target can be viewed on WDIV-Local 4's live broadcast beginning at 8 p.m.
A special radio simulcast may be heard on News/Talk 760 WJR along with up to the minute traffic and weather information throughout the day.
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