DETROIT -

Republican Gov. Rick Snyder has launched his bid for a second four-year term.

Snyder announced his bid for re-election on Monday at James Group International in Detroit. He also plans stops Monday in Lansing and Grand Rapids. About 50 protesters gathered outside his Detroit stop, including teachers and labor leaders.

"Our brightest days are ahead of us," Snyder said. "Our opportunities are out there. This is not just for us, but for our kids and our kids' kids."

Tuesday's events are in Traverse City, Frankenmuth and Farmington Hills.

Snyder's campaign unofficially began in the fall when he ran a TV ad and all but declared his candidacy to Republicans on Mackinac Island. He ran a second ad during Sunday's Super Bowl, which called him Michigan's "comeback kid."

rick snyder kid

The Republican governor's one-minute ad opens with him scuba diving up from under water. It cost at least $500,000 to air on Michigan Fox affiliates Sunday.

The ad credits Snyder for cutting business taxes, adding 220,000 private-sector jobs and making tough, overdue decisions.

Snyder's likely Democratic opponent, Mark Schauer, says he's out of touch. Schauer dubs the re-election launch a "rebranding tour."