DETROIT – The newest, most cutting-edge cars from around the world are on their way to Detroit for the North American International Auto Show (NAIAS).
"It's what we've been working toward since last January," said Bob Shuman, chairman, NAIAS 2014. "The manufacturers continue to show their confidence in the NAIAS, and will once again bring their absolute best to Detroit's world stage. The show is going to rock."
There's only one week to go before the show opens to the largest media audience in North America. There will be more than 40 media events over the two-day Press Preview, Jan. 13-14.
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"That means introductions of an expected 50 worldwide concept and production vehicles that will be seen for the very first time right here in Detroit," Shuman added.
Most of the press conferences will take place at the renovated Cobo Center, with some events held in the new glass atrium facing the Detroit River.
As it has been for the past few years, the Ford press conference will be at neighboring Joe Louis Arena on Mon., Jan. 13, at 8:10 am.
With more than 5,000 journalists from around the globe expected to attend, the show continues to be a prime venue for manufacturers and Tier One suppliers to announce new vehicles and make industry news. NAIAS also attracts large numbers of high ranking auto executives.
"Just by looking at the numbers, top management knows that Detroit is where they need to be," added Shuman.